FROM Strategy to Execution

We are a hardcore extension of your team, delivering hands-on support and measurable results.

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Our team of Doo'er sis made up of carefully chosen professionals who combine years of experience with a proactive, action-oriented mindset.

We’re doers, not just talkers, and we thrive on turning ideas into reality—rolling up our sleeves to get the job done, not just presenting slides.

We provide a comprehensive suite of outsourced services, including:

1. · Marketing and Strategy
2. · Manufacturing and Operations
3. · Sales and Distribution
4. · Logistics and Licensing
5. · Product Development
6. · Logo and Packaging Design
7. · Content Creation and Distribution

…and much more. 

Whatever your challenge, we’re here to help you execute with precision and drive success.

We transform the ideas in your head into tangible, fan-engaging physical products that make an impact worldwide.

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With a wealth of experience spanning industries and markets, we’ve done it all—from building companies from the ground up to walking factory floors around the globe. 

We’ve closed sales and distribution deals in over 62 markets, collaborated with major studios, toy makers, and entertainment giants, and brought dozens of brands to life.

This hands-on experience gives us the insight to know what’s needed and when to deliver it. We focus our efforts strategically, keeping you in the loop and seeking your approval every step of the way, week by week.

 Fast - Flexible - Connected-Experienced - Transparent

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We help you to stay focused on what you do best while we work to expand your business, creating additional revenue streams and new ways to engage with your consumers.

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Our process is built on delivering results with:

• Weekly Reports: Keeping you informed every step of the way.
• Pay-as-You-Go Flexibility: Offering a risk-free, commitment-free approach.
• Tangible Outcomes: Ensuring measurable, incremental results.

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Here’s what sets us apart:

1. Expanding Opportunities: With our extensive network, we open doors to new business opportunities, partnerships, collaborations, and sales leads that drive growth.

2. Enhancing Credibility: We help elevate your organization's reputation in the industry, especially in uncharted areas, positioning you as a trusted and credible player.

3. Unlocking Resources: Through our connections, we provide access to valuable resources and information that may otherwise be out of reach.

4. Delivering Insights: Our deep understanding of the industry, market trends, and competitive landscape empowers you to make informed, strategic decisions with confidence.

We act as a seamless extension of your team—driven, connected, and focused on helping you succeed.

Plug and Play. 

 The strategies and blueprints are ready-that's who we are, and that's what we do.

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Our mission is to unlock new growth opportunities for our clients by attracting new consumers, engaging current ones, and broadening brand appeal through innovative physical products. By doing so, we help you claim a greater share of your consumers’ daily lives, bridging the gap between digital and physical experiences.

What makes us unique? We combine strategic expertise with executional excellence. Our team has the know-how and experience to focus almost immediately on deliverables. The strategies and blueprints are in place, and we fine-tune them to align perfectly with your objectives. That’s why we offer a tailored strategy as an introductory gesture—no strings attached, no risks. From there, you decide how deep you want to go.

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Our Promise:

• Pay-As-You-Go Flexibility: You’re in control, and we trust our abilities to deliver successfully.

• Ownable and Tangible Results: Weekly reports with clear deliverables ensure you know exactly what you’re paying for.

• Hands-On Support: A collaborative approach that combines strategic expertise with practical implementation.

• Scalable Expertise: Whether you need the support of one expert or all eight of us, you pay the same—tailored to your needs.

We guide you through the twists and turns of product development, from ideation to global retail, removing complexity and providing clear, actionable insights. 

We approach every partnership with energy, creativity, and a down-to-earth attitude, delivering flexibility and minimal risk.

When you work with us, you get more than a strategy—you get a committed, collaborative team ready to make things happen.

  Have an idea in your head but feel overwhelmed by the steps needed to make it a reality? We’re here to help.

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Does your company already have an incredible digital product—like a game, an animated character, or an app?

We specialize in bringing those ideas into the physical world, creating engaging products that drive more fans back into your digital ecosystem.

The journey from concept to a product that flies off the shelves in global retailers is full of twists, turns, and intricate details. 

That’s where we come in.

We guide you every step of the way, ensuring a seamless process from ideation to execution.

Let us turn your ideas into reality—one tangible, successful product at a time.

The desire for physical products never fades—they hold a unique and lasting appeal.

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Physical products serve as tangible reminders of your digital property, keeping your brand top-of-mind for fans even when they’re not actively engaging with your digital content. 

Whether you have an exceptional digital product like a game, animated character, or educational app, translating it into the physical realm can attract a broader audience and spark even greater interest in your digital offerings.

The Power of Connection: Physical products create a symbiotic relationship between digital and real-world experiences. This connection strengthens the bond fans feel with your brand, enriching their overall experience while delivering both economic and social benefits.

For many fans, collecting physical items—such as figurines, posters, or limited-edition merchandise—becomes a cherished hobby. These items not only deepen engagement but also become social signals, allowing fans to express their affiliations and showcase their passion in social settings.

Physical products act as ambassadors of your brand in the real world, creating new opportunities to reconnect fans with your digital universe.

Let’s help you turn your digital success into physical products that build loyalty, expand your audience, and create lasting impact.

PICTURE: One of the oldest surviving toys dating 5500-3000 BC.Chatolitic Period. Mardin Museum in Turkey. Credits: Erkut Ozen, Kesfet TV.

We are efficient and fully transparent with weekly deliverables. 

Quality over Quantity.

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Tasks are completed efficiently and quickly with our expertise.

All areas are line-priced to flexibly dial up and down the various needs as we go. 

With our "pay-as-you-go" model you are charged based on the usage of a product or service, rather than paying a fixed price or subscription fee. 

• Flexible: his model provides flexibility to you as you only pay for what you request and get delivered. This way you can safely test us and our added value and decide of continuity each step of the way. We provide the flexibility to scale up or down depending on your needs.

• Affordable: As you might not require constant access to a product or service we keep you lean without tying you to any staff or ongoing subscription fees.

• Easy Access: We allow you to access a product or service immediately upon payment, making it convenient and user-friendly.

• Cost Transparency: With us you can easily track all costs and usage – helping to your budget effectively.

• Lower Risk: There is no commitment to long-term contracts so the financial risk is minimized.  

At StrateDoo, we’re here to guide you through every step of the process, from concept to execution.

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We help you tackle challenges like these:

Product Development

• I have a vision, but what should the product look like? What about the color, logo, size, and category?
• Do my fans and consumers prefer T-shirts, figurines, chocolates, or toys?

Manufacturing

• How do I find the right manufacturers for my product concept?
• Which country should I choose for manufacturing, considering price, quality, and safety regulations?
• How can I ensure my product meets global safety standards and sustainability criteria?
• How do I verify that the finished product matches my expectations?

Logistics and Distribution

• Who can assist with the logistics and global transportation of my products?
• How can I navigate logistical challenges and control costs?

Sales Strategy

• Should I sell directly, through distributors, or with sales representatives?
• Do I need inventory in different countries to minimize risks and ensure smooth operations?

Marketing and Influencers

• How do I create and execute effective social media and influencer marketing strategies?
• How can I engage with influencers authentically and affordably to connect with my target audience?

Pricing and Profitability

• What should my pricing structure look like, from manufacturing to consumer sales, factoring in margins and transportation costs?
• How can I ensure my product sales are profitable?

E-Commerce and Platforms

• How does Amazon work, and should I consider drop shipping or third-party warehousing?

Licensing and Brand Partnerships

• How can I create a product featuring a licensed brand? What are the steps to secure these partnerships?

Flexible Growth and Team Building

• I want to build a team but lack initial funds—can I establish operations flexibly and reinvest profits?
• How can I maintain a lean, adaptable approach to business growth?

Industry Connections

• Who can connect me with the right experts to set up my business for success?

We don’t just answer these questions—we actively guide you through the solutions. 

Let’s turn your ideas into reality, step by step.

Toy category example.

(Varies with category)

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• Idea Generation: Collaboratively brainstorm and develop a concept for your toy. Identify the target demographic and understand what kinds of toys will resonate with your fans and consumers.

• Market Research: Conduct thorough market research to analyze trends, customer preferences, and competitors. Validate your idea by gathering feedback from potential customers and stakeholders.

• Design and Development: Create detailed design sketches or 3D models of the toy, considering costs, feasibility, aesthetics, functionality, safety, and global compliance standards.

• Prototype Creation: Develop a physical prototype as a working model for testing and approval. This is a key milestone in refining the product design.

• Testing and Refinement: Perform rigorous safety, functionality, and enjoyment tests on the prototype. Collect feedback from stakeholders, including customers and clients, and iterate as needed to perfect the design.

• Manufacturing: Transition to mass production. Identify the best manufacturer based on expertise, materials, costs, quality control, and production timelines. Ensure compliance with global retail requirements and safety certifications.

• Packaging Designn: Design eye-catching, brand-aligned, and regulatory-compliant packaging. Packaging should enhance the product's appeal while providing essential information.

• Marketing and Promotion:Craft a compelling marketing strategy to build awareness and excitement.  

This may include:

1. Social media campaigns
2. Influencer partnerships
3. Advertising
4. Content creation (e.g., ad copy, promotional videos)

• Sales and Distribution: Identify and approach retail partners, from large chains to smaller local stores. Explore online selling options, including direct-to-consumer and e-commerce platforms.

• Inventory and Distribution Models: Evaluate whether inventory is necessary. Discuss pros and cons of various distribution models, including drop shipping and third-party logistics.

• Industry Fairs: Recommend relevant trade shows and fairs, with guidance on costs, staffing, booth design, and maximizing ROI.

• Product Launch: Officially launch your toy to the public.

Strategies may include:

1. Hosting a launch event
2. Distributing press releases
3. Running promotional campaigns

• Content Integration: Assess whether animated or digital content is needed to support the toy’s launch.  Plan placement on platforms to enhance consumer engagement and brand storytelling.

Coverage of announcements.

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PLANET TOYS: 

Herausforderungen bei der Lizenz­vergabe Eine gemeinsame Aufgabe - Planet Toys 

THE TOY BOOK:

World Series of Licensing Q&A: Helena Perheentupa, Wyncor - The Toy Book

MOJO NATION:

https://mojo-nation.com/we-are-proud-to-be-different-and-fearless-says-new-toy-firm-wyncor/

TOY WORLD:

https://toyworldmag.co.uk/global-toy-company-wyncor-officially-launches/

BRANDORA:

https://brandora.de/news/wyncor-launches-licensed-toys-under-the-management-of-helena-perheentupa

LICENSING LETTER: https://www.thelicensingletter.com/tag/toy-licensing/

LICENSINGINTERNATIONAL:  https://licensinginternational.org/news/new-toy-company-wyncor-launches-helmed-by-helena-perheentupa-with-licensing-deals/?mc_cid=5ff78f0659&mc_eid=2b62407b43

THE TOY BOOK:

https://toybook.com/new-toy-company-wyncor-launch/

E-DUESSE IT:

https://www.e-duesse.it/giocattoli/wyncor-nasce-negli-usa-una-nuova-azienda-di-giocattoli/

LICENSINGMAGAZINE: https://www.licensingmagazine.com/2024/01/22/new-toy-company-wyncor-launches-helmed-by-helena-perheentupa/

KIDSCREEN: https://kidscreen.com/2024/01/22/new-toyco-wyncor-makes-its-industry-debut-in-germany/

TOTAL LICENSING: https://www.totallicensing.com/new-toy-company-wyncor-launches-helmed-by-helena-perheentupa/

LICENSING SOURCE: https://www.licensingsource.net/new-global-toy-company-wyncor-makes-its-debut/

THE TOY BOOK:

State of the Industry Q&A 2023: ZAG Play Toy Division - The Toy Book

KIDSCREEN: 

Kidscreen » Archive » ZAG’s Helena Perheentupa to helm new global toy division

LICENISNG MAGAZINE: 

ZAG APPOINTS HELENA PERHEENTUPA AS VICE PRESIDENT LICENSING FOR CENTRAL, EASTERN, NORTHERN EUROPE AND RUSSIA |

LICENSING INTERNATIONAL: https://licensinginternational.org/news/zag-continues-to-expand-in-europe-appointing-industry-veteran-helena-perheentupa-as-vice-president-licensing-for-central-eastern-northern-europe-and-russia/

C21 MEDIA:

https://www.c21media.net/zag-hires-mattel-exec-for-licensing/

LICENSING.BIZ:

https://www.licensing.biz/zag-appoints-new-vp-of-licensing-for-central-eastern-and-northern-europe-and-russia/

LICENSE GLOBAL: https://www.licenseglobal.com/executive-moves/zag-appoints-vp-licensing-central-eastern-northern-europe-and-russia

ANB MEDIA: https://www.anbmedia.com/news/youre-hired/2021/02/helena-perheentupa-joins-zag-licensing-team/

THE TOY BOOK: 

https://toybook.com/former-mattel-exec-helena-perheentupa-joins-zag/

 Thank you to all partners, past and present,  for the warm acknowledgements and kind words.

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“I had the pleasure of  working closely with Helena during our time together at Zag building the  Miraculous IP, where she served as Vice President. Helena is motivated,  forward-thinking and a sales driven professional who has extensive knowledge  in the Consumer Products field. Her cross-functional skills working across our  video games, movies, toys, food and beverage, etc. resulted in both revenue  and exposure for our brand. Always thinking of new ideas, Helena is  collaborative and proactive in generating new business opportunities. Her  knowledge and enthusiasm makes Helena a valuable asset to any team.” 

Hyde Schram

Global Consumer Products HoYoverse, 2024

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“Helena Perheentupa is a breakout global star and widely respected  industry leader! She quickly established the fast-growing new toyco, Wyncor on  a global stage, and now she's in a position to do that for multiple  hand-selected clients. When we worked together, Helena hit the ground running  and in year-one introduced over half a dozen major new proprietary product  lines, including one of the hottest new collectible plush lines, Miraball,  based on my company's patented innovation combined wiht the world's most loved  licensed IP, including Miraculous, SpongeBob, Teenage Mutant Ninja Turtles,  Paw Patrol, My Little Pony, Monopoly, Emojis and Transformers. It was a joy  benefitting from Helena's vast experience in launching products like ours with  a bang at New York, London, Nuremberg and Los Angeles Toy Fairs. Both global  retailers and Toy Media have been enamored by Helena and her strong ethic and  follow-through. Helena constantly drives positive change, and her approach to  the industry is a breath of fresh air! Helena is a smart and transparent  straight-shooter who provides no-nonsense communication and visibility in the  most wonderful, collaborative way. Thorough and effective, this sharp woman  knows how to get things done swiftly and efficiently. Helena is a leader who  lifts-up others. I know her own agency will be a secret weapon and top asset  for all who are lucky enough to engage her. She's a model leader, who is  making our entire industry better and producing results time and again for  long-term growth.” 

Genna Rosenberg

CEO GennComm, 2024

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I had the  privilege of working alongside Helena for three years, and during this time, I  found her to be an “exceptionally brilliant, creative, and personable  colleague.
It is rare to come across someone who enriches your daily work life in the way  Helena does. She consistently brings a positive and enriching presence to her  teams, colleagues, clients, and partners.
Helena’s ability to build and maintain strong relationships is truly  remarkable. Working with her is a pleasure, and her impact on those around her  is profound. She is an asset to any team and a true professional in every  sense”. 

Christophe Vallade

VP Zag  Entertainment, 2024

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“I had the pleasure of working with Helena during our  time at Mattel EMEA. Helena is an exceptional leader, combining a visionary  mindset with a hands-on approach, which is a rare and valuable combination in  today's business landscape.
Helena is a true driver and action-oriented professional. Her ability to cut  through the clutter and focus on what truly matters is one of her greatest  strengths. She turns ideas into reality with precision and dedication,  ensuring that projects not only meet but exceed expectations.
What sets Helena apart is her empathy and understanding. She has an innate  ability to connect with people, understand their needs, and work tirelessly to  support them. I am sure Helena and her team can take any project towards  success”. 

Tharyn Estevez,

Commercial Executive (Mattel, P&G),  2024

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“I had the infinite fortune to work with Helena in  many projects in ZAG and first of all I always got a big smile from her. She  lives, breathes and enjoy like anybody else the amazing life that licensing  products bring to all of us who share the same road. I can recommend her  without any doubt to all of you, shes the best partner you can get right now.  She´s magic!I had the infinite fortune to work with Helena in many  projects in ZAG and first of all I always got a big smile from her. She lives,  breathes and enjoy like anybody else the amazing life that licensing products  bring to all of us who share the same road. I can recommend her without any  doubt to all of you, shes the best partner you can get right now. She´s magic!“ 

Victor Vieyra

Senior Product Development  Zag, 2024

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“I have worked with Helena for over 2 years and can’t recommend her  highly enough. Helena is a true leader and is not shy of taking on any  challenge that is thrown her way from a place of true commitment and  responsibility. I have seen her achieve things that are quite remarkable due  to her multifaceted skill set and truly empathetic personal qualities. Helena  is the real deal!I have worked with Helena for  over 2 years and can’t recommend her highly enough. Helena is a true leader  and is not shy of taking on any challenge that is thrown her way from a place  of true commitment and responsibility. I have seen her achieve things that are  quite remarkable due to her multifaceted skill set and truly empathetic  personal qualities. Helena is the real deal! “

Maria Doolan

SVP, Content, The  World of Zag, 2024

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“Helena is  one of those rare people who combine a hands-on/ can-do attitude with the  creativity and willingness to explore new opportunities and push boundaries.  Her commitment to work, to her team and to partners is outstanding. Our paths  crossed when I was at ProSiebenSat.1 and we collaborated on multiple projects  where I got to know her as a great person, a real expert (and a tough  negotiator). I'm looking forward to next time we can work together and can  wholeheartedly recommend her.Helena is one of those rare  people who combine a hands-on/ can-do attitude with the creativity and  willingness to explore new opportunities and push boundaries. Her commitment  to work, to her team and to partners is outstanding. Our paths crossed when I was  at ProSiebenSat.1 and we collaborated on multiple projects where I got to know  her as a great person, a real expert (and a tough negotiator). I'm looking  forward to next time we can work together and can wholeheartedly recommend her.”

 Robert Merkel

County Manager MPLC,  June 2020

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“I have had the pleasure of working with Helena at Mattel. I  experienced Helena as being a clever, resilient and determined professional  with an impressive work ethic. She displays a rare analytical and innovative  thought process and finds opportunity in and solutions to any challenge with  which she is presented. In addition, Helena is an empathetic teamleader who  creates lasting relationships, and she will go above and beyond for her team. I have had the pleasure of working with Helena at Mattel. I  experienced Helena as being a clever, resilient and determined professional  with an impressive work ethic. She displays a rare analytical and innovative  thought process and finds opportunity in and solutions to any challenge with  which she is presented. In addition, Helena is an empathetic teamleader who  creates lasting relationships, and she will go above and beyond for her team. “

Marie-Noelle  Lutte, 

BLA!, Mattel, Disney, 2020

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“I am  working with Helena as a licensee for magazines and working with her is always  special. Helena's extremely analytical approach to things helps her to  directly identify the key aspects of the business.
At the same time she is creative, open minded, thinking outside the box  and always looking for the best solution for both parties, which creates a  perfect working atmosphere. This combination makes working with her great fun,  efficient and helps to make things better – she is a professional manager in  everything she does. I am working with Helena as a licensee for magazines and working  with her is always special. Helena's extremely analytical approach to things  helps her to directly identify the key aspects of the business. At the same  time she is creative, open minded, thinking outside the box and always looking  for the best solution for both parties, which creates a perfect working  atmosphere. This combination makes working with her great fun, efficient and  helps to make things better – she is a professional manager in everything she  does”. 

Bastian Mai

 Global Licensing  Director Egmont, 2013

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“Helena  brought a lot of business sense into the Finnish team at Mattel, she came with  much input on how to be more strategic in the Finnish market, and many of her  strategic models were incorporated into the Nordic stratgegy as well. While  showing strong strategic skills, she is also a person that makes things happen  and she challenged the status quo and the way we've always done our business  in Finland. She's reliable, treats people with respect and a good colleague”. Espen Sandberg

Country Manager Nordics, Mattel,  2013

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